Custom Insert Cards
An insert card is the one piece of marketing that arrives when somebody is already happy. They ordered, they waited, and now they are opening the parcel. Nothing else you send reaches a customer in that state of mind. We produce a lot of insert card work at ZEE Packaging and the timing is what makes it work rather than the design.
It Lands At The Right Moment
An insert card reaches somebody already engaged with your brand.
- The customer is opening a parcel they chose to buy
- There is no competing content in front of them
- It costs a fraction of any paid advertising channel
- It gets read rather than scrolled past
- Discount codes on it convert unusually well
- It can ask for a review at the moment goodwill is highest
Most brands adding an insert card see it outperform email on a per contact basis.
Ask For One Thing
The most common mistake is trying to do everything at once.
- A single clear action beats three competing ones
- A discount code for the next order
- A request for a review, with a QR link
- A social handle worth following
- Care instructions where the product genuinely needs them
- A short thank you, which people respond to more than expected
- Flat postcard style the everyday insert card
- Folded card four printed faces for more content
- Business card size a discount code kept in a wallet
- Perforated version a tear off voucher section
- Thank you note format smaller and more personal
- Care instruction card practical information
Sizes We Print Regular
Every insert card is built to your box, though these run often:
- 3.5" x 2" for a wallet sized voucher
- 4" x 6" for a standard postcard format
- 5" x 7" for a larger message
- 3" x 5" for a compact card
- 4" x 4" for a square format
- 8" x 5" folded, for four printed faces
Stock And Print
- 14pt to 18pt card stock for a solid feel
- 300gsm uncoated for a warmer handwritten look
- Kraft board where a natural position suits the brand
- Matte lamination where the card gets kept
- Uncoated stock, which takes a handwritten name properly
- Foil for a premium touch on higher value orders
Uncoated is worth considering here. Plenty of brands add a handwritten name or a signature, which laminated stock will not accept.
Materials That Cut Impact
- Recycled card stock, widely available in these grades
- FSC certified paper, certificate available on request
- Soy based ink through the whole run
- Uncoated stock, which recycles with no film at all
- Seed paper cards, which get planted rather than binned
- Right sizing so no board is wasted per order
What Ordering Involves With Us
- 100 unit minimum, so a small brand can test the idea
- Free proof before anything prints
- Free artwork setup by our own designer
- Physical sample on request to check the stock
- Urgent turnaround at 5 to 8 business days
- Free shipping worldwide, including to your fulfillment center
Frequently Asked Questions
What should it actually say?
One thing. A discount code, a review request or a follow prompt, but not all three competing for attention.
Should we add a QR code?
We would recommend it. It is the only way to measure whether the card is driving anything at all.
Which stock feels right?
14pt to 18pt for a solid card. Uncoated if you plan to handwrite names, which customers respond to well.
Can we do seed paper?
Yes, and it works particularly well as a thank you card. People genuinely plant them rather than discarding.
What does an insert card cost?
Rough estimate is $0.03 to $0.10 per unit on 14pt, $0.06 to $0.16 with full color both sides and $0.12 to $0.30 with foil at moderate quantity. Volume moves it. Shipping is included in our price. This is estimate only, so ask our team for a exact quote.
How many should we order?
Enough for a few months of orders. They store flat and take almost no space, so overordering costs little.
Can we run different versions?
Yes, split across a run. Testing two messages against each other tells you more than guessing does.
