Custom Retail Display
Shelf space is the most contested resource in retail, and a store manager gives it to whatever performs and does not create work. A retail display that arrives awkward to assemble, hogs the counter or looks tired after three days gets moved to the stockroom quietly. We produce a lot of this work at ZEE Packaging and earning that space is the real design brief.
A retail display competes with every other brand for the same shelf.
- A compact footprint, since managers refuse anything that crowds a counter
- Front lip low enough to lift product, high enough to hold the row upright
- Print the inner face, because that is what shoppers see once it is open
- Easy restocking, or staff simply stop refilling it
- It should still look tidy at half empty, which is most of its life
- Header card to lift branding above the surrounding clutter
Most retail display work we get asked to redesign looks fine full and terrible after two days of selling.
Shipper Displays Save Store Labour
This is the format that has taken over in most chains.
- Arrives as a sealed case, so no separate assembly is needed
- A tested tear away perforation opens it into a display in one action
- Staff open once rather than unpacking and building
- Pre filled means the planogram is correct on arrival
- The removed section carries the barcode and shipping detail
- A ragged tear ruins the look, so we always test the perforation on proof
- Counter display unit the classic small footprint retail display
- Shipper display with tear away case in, display out
- Floor standing unit high traffic positions
- Tiered display stepped rows so back stock stays visible
- Pallet display bulk seasonal and promotional placement
- Tray and lid lid off and the tray becomes the retail display
Sizes We Print Regular
Every retail display is built to your product and facing count, though these run often:
- 8" x 5" x 4" for a small counter unit
- 10" x 7" x 5" for a standard counter format
- 12" x 9" x 6" for a larger till point unit
- 16" x 12" x 60" for a floor standing tower
- 14" x 10" x 5" for a mixed SKU tray
- 40" x 30" x 60" for a pallet display
Tell us the carton size and how many facings you want. Facing count sets the footprint before anything else does.
Board And Structure
- B flute corrugated as the baseline for a loaded unit
- Double wall for floor standing and pallet formats
- E flute only on small light counter units
- Litho laminated corrugated for full colour retail print
- SBS C1S for a lightweight countertop tray
- Reinforced front lip so it holds shape after handling
A tray full of product gets heavy fast, and thin board sags in the middle under counter lighting where it shows badly.
Choices That Cut Waste
- Recycled corrugated, standard across these grades
- FSC certified board, certificate available on request
- Soy based ink through the whole run
- No lamination, so the unit goes kerbside after the campaign
- Right sized so you ship product rather than air
- A single structure reused across several campaigns
How A Project Runs With Us
- 100 unit minimum, so you can test a concept before rollout
- Free 3D mockup and flat proof before anything prints
- Free dieline drawn by our own designer
- Physical sample on request to test the tear and the load
- Urgent turnaround at 5 to 8 business days
- Free shipping worldwide with nothing hidden
Frequently Asked Questions
How many facings should we plan?
Twelve to twenty four on a counter. Beyond that, store managers start refusing it purely on footprint grounds.
Ship pre filled or flat?
Pre filled saves the store labour and guarantees the layout. Flat costs less to freight but somebody has to build it in store.
Will the perforation tear cleanly?
It will if specified properly, and we test it at proof stage. A ragged tear is the fastest way to look cheap on a shelf.
Do you print the inside?
We do and we push for it. The inner wall is visible the whole time the unit sits out, so leaving it plain wastes the surface.
Can you add a header card?
Yes, fixed or removable. It lifts your branding above the surrounding clutter, which helps considerably in a busy store.
How much is a retail display?
Rough estimate is $0.85 to $2.20 per unit for a corrugated counter unit, $1.70 to $3.80 for litho laminated print and $4.00 to $9.00 for floor standing at moderate quantity. Size and print coverage move it. Shipping is included in our price. This is estimate only, so ask our team for a exact quote.
Can you do a pallet display?
We can, in double wall with a reinforced base. Those hold real weight and need specifying carefully.
