Custom Standup Pouches
The bottom gusset made flexible packaging work for retail. Before it, a pouch lay flat and vanished on a shelf. Fold in a base that opens when filled and the pack stands, faces the shopper and competes with rigid formats. We produce a lot of standup pouch work at ZEE Packaging and this is still the format we run most.
The Gusset Does The Standing
A standup pouch opens into shape as it fills.
- A folded gusset expands under product weight
- The pack stands upright and faces forward
- Front and back panels carry full artwork
- A standup pouch holds more per shelf inch than a bottle
- It ships flat before filling, so storage costs little
- Shelf presence comes without a rigid container
Most brands choose a standup pouch because it is the cheapest route to a shelf ready flexible pack.
Fill Level Decides The Stand
Underfill it and the whole thing slumps.
- The gusset needs weight to open out fully
- An underfilled standup pouch leans rather than stands
- Fill to the level the structure was designed for
- Powders settle noticeably after filling
- Test with real product, not a rough volume
- Gusset depth can be adjusted for a lighter fill
- Standard standup pouch the everyday build we run
- Zippered standup pouch for multi use products
- Window version a clear panel showing product
- With a degassing valve for fresh roasted coffee
- Tear notch format opening without scissors
- Hang hole standup pouch for peg display
Sizes We Print Regular
Every standup pouch is built to your fill, though these run often:
- 50g for a trial size standup pouch
- 100g for samples and small fills
- 250g for coffee, tea and snacks
- 500g for a standard retail size
- 1kg for bulk powders and dry goods
- Custom volumes for your product
Film And Barrier
- PET outer for print quality and strength
- Foil or metallised layer where oxygen matters
- Polyethylene inner for a reliable heat seal
- Kraft outer on a natural looking standup pouch
- Mono material PE for better recyclability
- Food grade certified film throughout
Seal integrity is where a standup pouch fails if it fails. The gusset corner takes the most stress, so we test that joint on every sample.
Honest Notes On The Material
- A mono material standup pouch recycles in normal streams
- Foil laminates give the best barrier, worst recycling
- A compostable standup pouch suits some products
- Far less material per unit than a rigid container
- Soy based ink through the whole run
- Right sizing so less film is used
There is a real trade off. Mono material keeps improving, though it trails foil on oxygen and we would rather say so.
How An Order Runs With Us
- 100 unit minimum, so a small brand can launch
- Free 3D mockup and proof before print
- Free artwork setup by our designer
- Physical sample, filled and sealed on request
- Urgent turnaround at 5 to 8 business days
- Free worldwide shipping included
Frequently Asked Questions
What do standup pouches run per unit?
Rough estimate is $0.08 to $0.20 simple, $0.14 to $0.32 with foil barrier and $0.20 to $0.45 with a zipper at moderate volume. Shipping is included. This is estimate only, so ask us for a exact quote.
Why is ours leaning forward?
Almost always underfilling. A standup pouch needs enough weight to open the gusset fully.
Standup pouch or flat bottom?
Standup costs less and suits most products. Flat bottom stands squarer and adds two printed faces.
Can a standup pouch be resealed?
With a zipper, yes. It matters for anything used over weeks rather than in one go.
Do we need a degassing valve?
For fresh roasted coffee, yes. Without one a standup pouch swells and can split at the seal.
Is a recyclable version available?
A mono material standup pouch recycles far better, though the barrier trails foil slightly.
Can a standup pouch hang on a peg?
Yes, with a reinforced hang hole. Plenty of snack brands use that alongside shelf display.
