Custom Eyeliner Boxes & Eyeliner Packaging
Eyeliner cartons are small, narrow and print heavy, which is a tricky combination on press. There is barely any real estate, the brand name has to read from a metre away, and the ingredient panel still has to fit somewhere. We print a good volume of eyeliner packaging at ZEE Packaging and the tight panel is always the interesting part of the job.
Small Panel, Big Job
A typical eyeliner box is under 5 inches tall and about an inch wide. Everything has to earn its place.
- Brand name and shade name on the front, nothing else competing
- Finish stated, matte, satin, metallic or waterproof
- Net weight in grams and ounces
- Full INCI ingredient list, usually the back panel
- Batch and expiry space, leave it clear for inkjet coding
- PAO symbol and barcode with quiet zone
We fit all of that onto the dieline before press and flag anything that is running too tight to read.
- Reverse tuck end the cheapest and most common eyeliner box
- Straight tuck end cleaner front face for retail eyeliner packaging
- Seal end carton glued, gives tamper evidence
- Sleeve over a tray used on premium ranges
- Rigid box gift and limited edition eyeliner packaging
- Multi cavity carton for a set of two or three pens
Sizes We Run Regular
Every eyeliner box is built around your component, but these come up constantly:
- 0.75" x 0.75" x 5" for a slim liquid liner pen
- 1" x 1" x 5.5" for a felt tip applicator
- 0.6" x 0.6" x 4" for a retractable gel pencil
- 1" x 1" x 4" for a kohl pencil eyeliner box
- 2" x 1" x 5.5" for a duo set
- 4" x 3" x 1.5" for a gel pot with brush
Send the component with the cap on and we build the dieline to fit snug.
Board Choice
- SBS C1S, the standard for printed eyeliner packaging, takes fine type well
- SBS C2S when you print inside and out
- Kraft board for clean beauty and natural ranges
- Metallized or pearlescent stock for premium eyeliner boxes
- Cardstock 14pt to 18pt, we rarely need heavier on something this light
Thin board is fine here because the product weighs almost nothing, but under 14pt the narrow panel starts creasing badly at the tuck.
Print And Finish
Small cartons live or die on finishing, and this is where a plain eyeliner box turns premium.
- Soft touch lamination, the most requested finish in this category
- Matte film with spot UV over the logo, high contrast and it looks sharp
- Foil stamping in gold, rose gold, silver and holographic
- Emboss or deboss on the brand mark
- Metallic ink and pearlescent effect
- Full black print, popular for eyeliner packaging but it shows finger marks on gloss
Type Size Warning
- 6pt minimum on ingredient lists, below that they break up on press
- Keep critical text 0.125" inside the trim
- Reversed white type on black needs slightly bigger point size
- Barcode needs its full quiet zone even on a narrow panel
Greener Options
- Recycled kraft eyeliner boxes with no lamination
- FSC certified board, certificate on request
- Soy and water based inks
- Uncoated finish that goes straight in curbside recycling
- Right sized eyeliner packaging so you ship less air
How We Work
- 100 unit minimum on any eyeliner box design
- Free 3D mockup and flat proof
- Free dieline from our own designer
- 5 to 8 business days urgent turnaround
- Free shipping worldwide
Frequently Asked Questions
How much is a box of eyeliner?
Rough estimate is $0.18 to $0.55 per unit for folding cartons and $1.80 to $4.50 for rigid at moderate quantity. Foil and soft touch add to that. Shipping is included in our price. This is estimate only, so ask our team for an exact quote.
Will my ingredient list fit on a narrow panel?
Usually yes at 6pt. If it does not, we move the list to a side panel or suggest a fold out leaflet inside the eyeliner box.
Can you leave space for batch coding?
Yes, we mark a clear inkjet zone on the dieline so your coder has somewhere clean to print.
Which finish hides finger marks best?
Matte or soft touch. Gloss black looks great in the proof then shows every print once it is handled on shelf.
Can you do a window on something this narrow?
We can, though on a 0.75 inch panel the opening gets very small. Most clients go with foil or print instead.
Do you supply labels for the pen as well?
We do. Lots of brands order cartons and component labels together so the colors match across both.
How thin can the board go?
14pt is our floor. Below that the tuck flap starts tearing during hand packing.
