Custom Lip Balm Display Boxes
Lip balm is bought without thinking. Somebody is at a till, they see one, and it goes in the basket alongside whatever they came for. Nothing about that decision involves comparison or research. That makes the display unit almost the whole marketing effort. We produce a lot of lip balm display boxes at ZEE Packaging and till point competition is what shapes them.
Bought Without Thinking
Lip balm display boxes work in a two second window.
- Shoppers glance while queuing rather than browsing
- Branding must read from a few feet away
- Tubes should stand upright rather than lie flat
- The unit needs to look tidy even at half empty
- Restocking has to be quick or staff stop bothering
- A small footprint, since till space is fiercely contested
Most lip balm display boxes we get asked to redesign look fine full and untidy by mid afternoon.
Small Tubes Cause Specific Problems
The product size creates its own issues.
- Tubes roll if the wells are not cut properly
- A loose fit means the display looks disordered quickly
- Deep trays hide the product entirely from standing height
- Flavors need separating or shoppers cannot find one
- Small items get knocked out and lost behind a counter
- Vertical presentation reads far better than horizontal
- Counter tray with wells the standard lip balm display boxes we run
- Tiered stepped unit showing rows behind the front
- Front cut down tray tubes visible from the front
- Shipper display arriving filled and opening in one action
- Divided tray separating flavors or shades
- With a header card branding standing above the unit
Sizes We Print Regular
Every unit is built to your product, though these run often:
- 8" x 5" x 3" for a small counter tray
- 10" x 7" x 4" for a standard display
- 6" x 4" x 3" for a compact unit
- 12" x 8" x 4" for a mixed flavor tray
- 5" x 4" x 5" for a tall vertical format
- 14" x 10" x 4" for a bulk display
Send us an actual tube, since diameters vary between suppliers and the wells need cutting to fit.
Board And Print
- E flute corrugated for a lightweight counter tray
- B flute where the unit holds a full load
- SBS C1S for a smaller printed format
- Litho laminated corrugated for full color retail print
- Kraft corrugated for a natural or artisan position
- Reinforced front lip on any cut down format
Print the inner walls. As tubes sell through, those surfaces become the most visible part of the whole unit.
Materials Worth Choosing
- Recycled corrugated, standard across these grades
- FSC certified board, certificate available on request
- Soy based ink through the whole run
- Board wells rather than plastic inserts
- No lamination, so it recycles after the campaign
- Right sizing so you ship product rather than air
How An Order Runs With Us
- 100 unit minimum, so a small brand can test the format
- Free 3D mockup and flat proof before anything prints
- Free dieline drawn by our own designer
- Physical sample on request to check the well fit
- Urgent turnaround at 5 to 8 business days
- Free shipping worldwide with nothing hidden
Frequently Asked Questions
How many tubes should a unit hold?
Twenty four to forty eight on a counter. Beyond that the footprint gets refused on space grounds.
Do the wells need to fit exactly?
Closely, yes. A loose well lets tubes lean and the whole display looks disordered within hours.
Should flavors be separated?
For a multi flavor range, definitely. Without dividers shoppers cannot find what they want and simply move on.
Upright or lying flat?
Upright, almost always. Flat tubes hide the branding and shoppers have to pick each one up to read it.
Can it arrive pre filled?
Yes, as a shipper display. It saves store labor and guarantees the layout is correct on arrival.
Should we add a header card?
We would recommend it. A header lifts branding above the clutter at a busy till point.
How much do lip balm display boxes cost?
Rough estimate is $0.55 to $1.40 per unit in plain corrugated, $0.90 to $2.20 with print and $1.60 to $3.60 for litho laminated at moderate quantity. Size moves it. Shipping is included in our price. This is estimate only, so ask our team for a exact quote.
then roll out.
