Custom Kraft Display
Brown board on a shop counter says something before anybody reads the branding. It looks unbleached, unfussy and honest, which is exactly the position most independent and artisan brands want to occupy. It also happens to cost less than a white printed equivalent. We produce a lot of kraft display work at ZEE Packaging and the material does a lot of the selling by itself.
Brown Board Reads Honest
A kraft display communicates through the material.
- Unbleached fiber looks natural because less was done to it
- Shoppers associate it with small batch and independent brands
- It suits farm shops, delis and health stores particularly well
- Handling marks show far less than on white board
- It photographs warmly, which helps in store social posts
- One color print on brown often looks better than full color on white
Most brands choosing a kraft display want the unit to match a product already positioned that way.
Printing On Brown Has Rules
Setting expectations here saves disappointment.
- Every color sits warmer and duller than on white board
- White cannot print without an underlay and still reads cream
- Pastels and bright cyan are hardest to achieve
- Black, earth tones and metallic foil all sit beautifully
- One or two colors usually looks better than full CMYK
- We proof on the actual stock rather than on white
- Counter tray the everyday kraft display we run
- Tiered stepped unit rows visible behind the front
- Front cut down tray product visible from the front
- Shipper display arriving filled and opening in one action
- Floor standing unit for high traffic positions
- With a header card branding above the tray
Sizes We Print Regular
Every kraft display is built to your product, though these run often:
- 10" x 7" x 4" for a small counter unit
- 12" x 9" x 5" for a standard display
- 8" x 6" x 3" for a compact tray
- 14" x 10" x 5" for a mixed SKU unit
- 16" x 12" x 48" for a floor standing tower
- 12" x 12" x 4" for a square tiered tray
Send us the product and the facing count you want, since facings set the footprint first.
Board And Print
- Kraft corrugated in E flute for lighter trays
- B flute where the unit carries real weight
- Double wall for floor standing formats
- Recycled kraft, which shows visible speckle
- One or two color flexo, the cheapest branded route
- Reinforced front lip on any cut down format
Uncoated kraft with a single dark ink is the combination we run most here. It looks deliberate and it keeps the unit price down.
Materials That Match The Message
- High recycled content, standard in most kraft grades
- FSC certified board, certificate available on request
- Soy based ink through the whole run
- No lamination, so it recycles curbside after the campaign
- Unbleached fiber, avoiding a whitening stage entirely
- Right sizing so you ship product rather than air
Kraft is one of the few materials where the sustainable choice and the aesthetic choice are the same decision.
What Ordering Looks Like Here
- 100 unit minimum, so a small brand can test the format
- Free 3D mockup and flat proof before anything prints
- Free dieline drawn by our own designer
- Stock swatches on request, since kraft tone varies by grade
- Urgent turnaround at 5 to 8 business days
- Free shipping worldwide with nothing hidden
Frequently Asked Questions
Is kraft cheaper than white board?
Slightly, and skipping lamination saves more again. The gap is narrower than most people assume though.
Can you print white on it?
With an underlay, though it reads cream rather than true white. A dark ink usually works better on brown.
How much is a kraft display?
Rough estimate is $0.70 to $1.80 per unit for a counter tray, $1.20 to $2.80 with print and $3.60 to $8.00 for floor standing at moderate quantity. Size moves it. Shipping is included in our price. This is estimate only, so ask our team for a exact quote.
Why does my brand color look different?
Kraft mutes and warms everything. We proof on the real stock so you approve what comes off press.
Does it mark easily?
Less than white board, which is one of its practical advantages on a busy counter.
Recycled or virgin kraft?
Recycled for the eco story and the speckled look. Virgin gives a more even tone and better print consistency.
Is it strong enough for a floor unit?
In double wall, yes. Board color has nothing to do with strength, that comes down to flute and grade.out.
