Custom Pop Counter Display Tray
POP stands for point of purchase, which is a technical way of saying the moment somebody decides to buy something they had not planned on. That decision happens at a counter, in seconds, with no research behind it. Everything about the tray has to serve that instant. We produce a lot of pop counter display tray work at ZEE Packaging and impulse behavior drives the whole design.
Designed For The Impulse Moment
A pop counter display tray sells in a very short window.
- Shoppers glance while paying rather than browsing
- Branding has to read from a few feet away
- Products must face forward rather than lie flat
- Price should be visible without anybody asking
- It has to look tidy even when half sold through
- A small footprint, since counter space is contested
Most pop counter display tray work we redesign looks good full and neglected by the afternoon.
Placement Beats Almost Everything
Where the unit sits matters more than how it looks.
- Beside the register is the highest value position
- At the queue line, where people wait with nothing to do
- Near the entrance for seasonal and promotional lines
- Eye level beats waist level considerably
- Right hand side of a till performs better than left
- A manager will only allow it if it does not cause work
- Open tray the simplest pop counter display tray
- Tiered stepped unit rows visible behind the front
- Front cut down tray product visible from the front
- Shipper display arriving filled and opening in one action
- Divided tray compartments for several SKUs
- With a header card branding standing above the unit
Sizes We Print Regular
Every pop counter display tray is built to your product, though these run often:
- 8" x 5" x 3" for a small counter unit
- 10" x 7" x 4" for a standard format
- 12" x 9" x 5" for a larger display
- 6" x 4" x 2" for compact items
- 14" x 10" x 4" for a mixed SKU tray
- 12" x 12" x 3" for a square format
Send us the product and the facing count you want, since facings determine the footprint first.
Board And Print
- E flute corrugated for lighter counter trays
- B flute where the tray carries real weight
- Litho laminated corrugated for full color retail print
- SBS C1S for a lightweight printed version
- Kraft corrugated for a plain economical build
- Reinforced front lip so it holds shape when handled
Print the inner walls. Once product sells through, those surfaces become the most visible part of the unit on a counter.
Materials That Cut Waste
- Recycled corrugated, standard across these grades
- FSC certified board, certificate available on request
- Soy based ink through the whole run
- No lamination, so it recycles after the campaign
- One structure reused across several promotions
- Right sizing so you ship product rather than air
What Working With Us Involves
- 100 unit minimum, so you can test before rolling out
- Free 3D mockup and flat proof before anything prints
- Free dieline drawn by our own designer
- Physical sample on request to test the load
- Urgent turnaround at 5 to 8 business days
- Free shipping worldwide with nothing hidden
Frequently Asked Questions
How many facings should we plan?
Twelve to twenty four. Larger and store managers refuse it on footprint grounds regardless of how well it sells.
Should it arrive pre filled?
A shipper display saves store labor and guarantees the layout. Retailers usually prefer it for that reason.
How much is a pop counter display tray?
Rough estimate is $0.55 to $1.40 per unit in plain corrugated, $0.90 to $2.20 with print and $1.60 to $3.60 for litho laminated at moderate quantity. Size moves it. Shipping is included in our price. This is estimate only, so ask our team for a exact quote.
Will it stay tidy as stock sells?
With a front lip and dividers, yes. Without them the remaining product slides around and looks abandoned.
Where should it be placed?
Beside the register or along the queue line. Those two positions outperform everywhere else considerably.
Can we add a header?
Yes, fixed or removable. It lifts your branding above the surrounding clutter at a busy counter.
Does it ship flat?
Yes, unless ordered pre filled. Flat packing keeps both freight and storage cost down.
