Custom Easel Counter Display
An easel back is a folded strut that props a card upright at an angle, the same way a picture frame stands on a mantelpiece. It costs almost nothing and it turns a flat printed sheet into something that stands on a counter and gets read. We produce a lot of easel counter display work at ZEE Packaging and the simplicity is exactly the appeal.
A Strut And A Card
An easel counter display is about as simple as retail signage gets.
- A folded strut on the back props the card at an angle
- Nothing else is needed, no base and no frame
- It ships completely flat and folds up instantly
- The tilt makes the message readable from standing height
- It costs a fraction of any rigid or acrylic stand
- Storage is minimal, so seasonal swaps are easy
Most businesses ordering an easel counter display want signage on a counter without buying a permanent fixture.
The Angle Decides Readability
Small details make it work or fail.
- Too upright and it topples with the slightest knock
- Too flat and it takes up unnecessary counter space
- Around fifteen degrees off vertical is usually right
- A locking tab holds the angle instead of slipping
- Card too thin and the whole thing bows forward
- The strut foot must be wide enough for stability
- Single sided easel the standard easel counter display
- Double sided version printed both faces for two way viewing
- Die cut shape following a product or logo outline
- With a pocket holding leaflets alongside the message
- Large format easel for a floor or a wide counter
- Combined tray and easel signage above a product tray
Sizes We Print Regular
Every easel counter display is built to your message, though these run often:
- 5" x 7" for a small counter card
- 8" x 10" for a standard sign
- 11" x 14" for a larger message
- 4" x 6" for a compact format
- 12" x 18" for a floor or wide counter unit
- Custom shapes cut to your outline
Board And Print
- 18pt to 24pt card stock for smaller formats
- E flute corrugated for larger or freestanding units
- B flute where the display is genuinely large
- Litho laminated for full color retail quality
- Matte lamination, which resists scuffing on a counter
- Gloss lamination where colors need to pop
Board weight matters more than people expect. A large card on thin stock curls forward within days and the whole thing looks neglected.
Materials That Cut Waste
- Recycled board across most grades we run
- FSC certified stock, certificate available on request
- Soy based ink through the whole run
- Board replacing acrylic and plastic stands entirely
- No lamination, so it recycles at end of campaign
- Right sizing so no board is wasted per unit
Acrylic replacement is what brings most clients here. Board performs perfectly well for a temporary campaign and recycles afterward.
What Ordering Involves With Us
- 100 unit minimum, so a single site can order properly
- Free 3D mockup and flat proof before anything prints
- Free dieline drawn by our own designer
- Physical sample on request to test the stability
- Urgent turnaround at 5 to 8 business days
- Free shipping worldwide with nothing hidden
Frequently Asked Questions
How much is an easel counter display?
Rough estimate is $0.25 to $0.70 per unit on card stock, $0.45 to $1.20 in corrugated and $0.90 to $2.20 for large formats at moderate quantity. Size moves it. Shipping is included in our price. This is estimate only, so ask our team for a exact quote.
Will it fall over?
Not with the right angle and caliper. A strut set too upright and thin card are the two usual causes.
Do they arrive assembled?
Flat, and the strut folds out in a second. That keeps shipping and storage cost right down.
Can it be double sided?
Yes, printed both faces. Useful on a counter that customers approach from either direction.
Which caliper should we choose?
24pt for smaller cards, corrugated once you go above about eleven inches. Thin stock curls forward.
Can it hold leaflets too?
Yes, with a pocket added to the front. It combines signage and a dispenser in one unit.
Can you cut a custom shape?
We can, following a logo or product outline. There is a small one off tooling cost.
