Custom PR Boxes & PR Packaging
A PR box goes to somebody who receives dozens of them. Journalists, editors, creators with a hallway full of parcels. Yours gets about five seconds to justify being opened on camera rather than quietly binned. That is a harsher test than any retail shelf. We produce a lot of PR packaging at ZEE Packaging and designing for that specific moment is the whole job.
It Has To Beat The Pile
The recipient is choosing which parcel to open first.
- The outer needs enough presence to stand out among plain mailers
- A name or a personalised element noticeably lifts open rates
- Weight in the hand suggests something worth filming
- The interior does the work, since that is what gets photographed
- A staged reveal gives creators something to actually film
- Nothing loose, because a rattling PR box reads as careless
Most PR packaging we get asked to redesign looks good closed and disappointing open.
Design For The Camera
These boxes are content as much as packaging.
- Print the interior, since that surface appears in every photo
- Contrast between box and contents so the product reads clearly on video
- Avoid high gloss, which throws glare under ring lights
- Matte finishes photograph considerably better
- Keep the product visible immediately rather than buried in fill
- A card with the story on it, so the creator has the angle to hand
- Rigid lid and base with an insert the classic PR box
- Magnetic closure premium tier PR packaging
- Drawer slide a controlled reveal that films well
- Corrugated mailer with a printed interior cost effective PR packaging
- Two piece with a lift out tray layered contents
- Sleeve over a tray presentation at a lower budget
Sizes We Print Regular
Every PR box is built to your contents, though these run often:
- 10" x 8" x 3" for a single product send
- 12" x 9" x 3" for a product with printed material
- 14" x 10" x 4" for a full creator kit
- 9" x 9" x 3" for a square format
- 16" x 12" x 5" for a launch send
- 8" x 6" x 2" for a compact sampler
Board And Finish
- Rigid greyboard 36pt or 48pt with a litho printed wrap
- Corrugated E flute for mailers, B flute for heavier kits
- SBS C1S on folding formats
- Soft touch lamination, which reads premium on camera and by hand
- Blind deboss and foil on the lid face
- Printed and coated interior, always worth the small cost
Soft touch is our most requested finish here. It photographs without glare and it feels expensive the moment somebody picks the box up.
Sends Without The Waste
- Recycled greyboard core under a printed wrap
- FSC certified stock, certificate available on request
- Soy based ink through the whole run
- Paper crinkle fill rather than plastic shred
- Moulded pulp or paperboard inserts instead of foam
- A PR box worth keeping, which several creators genuinely do
Sustainability gets commented on in this space more than most. A plastic filled send now attracts criticism as often as praise.
How A Send Runs With Us
- 100 unit minimum, which suits most press and creator lists
- Free 3D mockup and flat proof before anything prints
- Free dieline drawn by our own designer
- Physical sample on request, since insert fit matters here
- Urgent turnaround at 5 to 8 business days
- Free shipping worldwide with nothing hidden
Frequently Asked Questions
How much does a PR box cost?
Rough estimate is $1.20 to $2.80 per unit for a sleeve and tray format, $2.60 to $6.00 for rigid with a custom insert and $0.90 to $2.20 for a printed corrugated mailer at moderate quantity. Insert complexity moves it most. Shipping is included in our price. This is estimate only, so ask our team for a exact quote.
How many should we send?
Most lists sit between fifty and three hundred, which our minimum handles comfortably without forcing you into bulk.
Does printing the inside really matter?
It is the single highest value decision here. Every photo and every video shows the open box, not the closed one.
Matte or gloss?
Matte, almost always. Gloss reflects ring lights badly and creators notice it immediately when filming.
Can you build an insert for mixed contents?
Yes, send us the actual items and we cut a well for each. Nothing should shift between your bench and their desk.
Should we personalise them?
It lifts open rates noticeably. Even a printed name on the sleeve makes a parcel feel addressed rather than mass sent.
Can you ship to our PR agency?
We ship wherever you need, including direct to an agency handling the distribution.
